It is estimated that approximately 25% of skilled trade workers are nearing retirement . This is expected to create numerous job openings in the field, which is already beginning to happen. The problem is that companies are struggling to attract young workers to these skilled trades. The applicants of today differ greatly from those of 50 years ago. Companies need to sell the jobs in a different way, focusing on how to demonstrate the complexity and innovation of the role. Highlighting high-tech, high-paying careers is key. There is no need to make jobs look easy to get them in the door. Younger applicants need to be drawn in by digital outreach and clear advancement opportunities. Let’s take a look at how you can attract the next generation of skilled trade workers without minimizing the integrity of the job. Focus on Applied Engineering Younger workers are tech-savvy. They know how to use complex systems. Use this to your advantage when trying to sell the job. For example, an HVAC tech is not fixing an AC unit. Rather, they are managing complex thermodynamics. Using different languages validates your applicants’ intelligence. It also highlights the use of other tech skills needed to get the job done. Engage Them with Active Job Listings The so-called “laptop life” is becoming very unappealing to many younger people. They want to stay active on the job. Taking a job in the skilled trades industry is one way to do that. Promote the idea of getting out into the community, interacting with others, and being on the move. Skilled trade workers won’t be sitting in a cubicle all day. They will be out and about, making a difference by providing services that people need daily. They can also see tangible results of their labor as they work to fix problems. Modernize Recruitment Efforts If your recruiting methods are outdated, you are not going to attract a younger applicant pool. If your flyers look like they were printed 30 years ago, applicants may assume that all other aspects of your company are also dated. This is easy to fix. Consider this: Show real people on real job sites versus old stock photos. Highlight modern tools and advanced machinery. Use social media to advertise. Take advantage of TikTok and Instagram reels for an authentic look at the positions you want to fill. This approach will give your recruitment efforts a fresh look as you attract new candidates. Focus on Being an Entrepreneur Many of those in the younger generation have an entrepreneurial spirit. They are looking for business ownership. Being part of a skilled trade can help to provide them with the path to business ownership that they seek. You can sell this as you attract candidates. Show them that while you are honing their skill, they will also learn how to run a business where they can showcase those skills. Show the Environmental Impact Younger generations are very concerned about the environment. If you can show them how a skilled trade is taking an eco-friendly approach, you may have an easier time bringing them in. You can show them how plumbers are managing water conservation systems or how electricians are installing EV infrastructure. These types of projects will help to attract younger workers to skilled trades and level up the jobs you want to fill. Remember, attracting younger workers isn’t about making the job easier. You want to make the value clearer and highlight the intelligence needed. This way, you will attract candidates who respect the craft and all that goes into making it possible. If you’re looking to attract skilled trade workers, Summit Careers can help. Reach out to us today to learn more about our services.